USER PERSONA: GCSE Student
Table 01: DEMOGRAPHICS
Data points | Answers for GCSE Student |
Name | GCSE Student |
Age | 14-16 years old |
Occupation | Secondary school student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | GCSE student striving for academic success, seeking online tutoring to improve performance and gain confidence. |
Row 2 | "I want to excel in my GCSEs, so I need a tutor who can help me understand difficult topics and achieve my goals." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for GCSE Student |
Personal characteristics | Ambitious, diligent, curious, results-driven |
Hobbies | Reading, sports, music, gaming, socialising with friends |
Interests | School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.) |
Personal aspirations | Achieve high GCSE grades, gain acceptance to a reputable Sixth Form or college, personal development |
Professional goals | Obtain a fulfilling career, attend a top university, financial stability |
Pains | Difficulty in understanding complex topics, time management, exam stress, peer pressure |
Main challenges | Balancing school, extracurriculars, and personal life; achieving desired GCSE results |
Needs | Personalised tutoring, effective study strategies, exam preparation, emotional support |
Dreams | Academic success, fulfilling career, personal growth and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for GCSE Student |
Budget | £20-£50 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | GCSE tutoring, subject-specific tutors, online tutoring, exam prep |
Preferred Education and Science brands | BBC Bitesize, CGP, AQA, Pearson, Collins |
Triggers | Upcoming exams, struggling in school, seeking better grades |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 8-15 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through A-levels or recommend to friends |
USER PERSONA: Prospective UK Boarding School Student from Overseas
Table 01: DEMOGRAPHICS
Data points | Answers for Prospective UK Boarding School Student from Overseas |
Name | Prospective UK Boarding School Student from Overseas |
Age | 11-18 years old |
Occupation | International school student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with family in home country |
Location | Overseas |
Table 02: USER DESCRIPTION
Row 1 | International student seeking entry to a prestigious UK boarding school to gain a world-class education and expand horizons. |
Row 2 | "I want to study at a top UK boarding school to experience a new culture, make global connections, and prepare for university." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Prospective UK Boarding School Student from Overseas |
Personal characteristics | Ambitious, adaptable, open-minded, sociable, resilient |
Hobbies | Reading, sports, music, exploring new cultures, learning languages |
Interests | School subjects, international relations, travel, arts, technology |
Personal aspirations | Gain acceptance to a top UK boarding school, make friends from different backgrounds |
Professional goals | Attend a leading university, secure a fulfilling career, contribute to global society |
Pains | Adapting to a new culture, homesickness, language barriers, competitive entry process |
Main challenges | Navigating UK education system, maintaining grades, building a support network |
Needs | Guidance on application process, language support, cultural adaptation, academic support |
Dreams | Successful integration, academic excellence, lifelong friendships, global impact |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Prospective UK Boarding School Student from Overseas |
Budget | £30,000-£50,000 per year for boarding school fees |
Shopping frequency | One-time decision, with occasional additional services (tutoring, etc.) |
Preferred research channels | Google, school websites, social media, online forums, education agents |
Online behaviour | Researching schools, comparing boarding options, reading reviews |
Devices used | Smartphone, laptop, tablet |
Search terms | UK boarding schools, top boarding schools, international student support |
Preferred Education and Science brands | Independent Schools Council, UKiset, The Good Schools Guide |
Triggers | Family decision, desire for global education, scholarship opportunities |
Sales Barriers | High fees, visa restrictions, cultural barriers, limited school places |
Influencers | Parents, teachers, friends, alumni, education agents |
Preferred social media channels | Instagram, Facebook, Twitter, YouTube, local platforms |
Preferred content types | School promotional videos, testimonials, articles, virtual tours |
Typical number of hours studied | 10-20 hours per week, depending on home country education system |
Long term customer potential | Medium, may return for university consulting or recommend to friends |
USER PERSONA: iGCSE Student
Table 01: DEMOGRAPHICS
Data points | Answers for iGCSE Student |
Name | iGCSE Student |
Age | 14-16 years old |
Occupation | International secondary school student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | Worldwide (excluding the UK) |
Table 02: USER DESCRIPTION
Row 1 | iGCSE student pursuing globally recognized qualifications, seeking guidance and support to excel in their chosen subjects. |
Row 2 | "I want to succeed in my iGCSEs and need a tutor who understands the international curriculum to help me reach my goals." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for iGCSE Student |
Personal characteristics | Ambitious, diligent, curious, globally minded |
Hobbies | Reading, sports, music, gaming, socialising with friends |
Interests | School subjects, international affairs, personal interests (e.g., art, coding, dance) |
Personal aspirations | Achieve high iGCSE grades, gain acceptance to a reputable Sixth Form or college |
Professional goals | Attend a top university, obtain a fulfilling career, financial stability |
Pains | Adapting to an international curriculum, time management, exam stress, peer pressure |
Main challenges | Balancing school, extracurriculars, and personal life; achieving desired iGCSE results |
Needs | Personalised tutoring, effective study strategies, exam preparation, emotional support |
Dreams | Academic success, fulfilling career, personal growth and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for iGCSE Student |
Budget | £20-£50 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | iGCSE tutoring, subject-specific tutors, online tutoring, exam prep |
Preferred Education and Science brands | Cambridge International, Pearson Edexcel, OxfordAQA |
Triggers | Upcoming exams, struggling in school, seeking better grades |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 8-15 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through A-levels or recommend to friends |
USER PERSONA: A-Level Student
Table 01: DEMOGRAPHICS
Data points | Answers for A-Level Student |
Name | A-Level Student |
Age | 16-18 years old |
Occupation | Sixth Form or college student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A-Level student focused on achieving excellent grades to secure university placement and future career opportunities. |
Row 2 | "I need to excel in my A-Levels to get into my dream university. A tutor can help me navigate challenging subjects." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for A-Level Student |
Personal characteristics | Ambitious, diligent, self-motivated, goal-oriented |
Hobbies | Reading, sports, music, gaming, socialising with friends |
Interests | School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.) |
Personal aspirations | Achieve top A-Level grades, gain acceptance to a leading university |
Professional goals | Secure a fulfilling career, contribute positively to society |
Pains | Difficulty in understanding complex subjects, time management, exam stress, competition |
Main challenges | Balancing school, extracurriculars, and personal life; achieving desired A-Level results |
Needs | Personalised tutoring, effective study strategies, exam preparation, emotional support |
Dreams | Academic success, fulfilling career, personal growth and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for A-Level Student |
Budget | £20-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | A-Level tutoring, subject-specific tutors, online tutoring, exam prep |
Preferred Education and Science brands | AQA, Edexcel, OCR, WJEC, CCEA, Cambridge International |
Triggers | Upcoming exams, struggling in school, seeking better grades |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-20 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
USER PERSONA: IB Student
Table 01: DEMOGRAPHICS
Data points | Answers for IB Student |
Name | IB Student |
Age | 16-19 years old |
Occupation | International Baccalaureate (IB) Diploma Programme student |
Annual income GBP | N/A |
Mar |
Table 01: DEMOGRAPHICS (Continued)
| Marital status | Single |
| Family situation | Living with parents or guardians |
| Location | Worldwide |
Table 02: USER DESCRIPTION
Row 1 | IB student committed to a holistic education, seeking guidance to excel academically and personally within the rigorous programme. |
Row 2 | "I need support to manage the IB workload and achieve high scores to secure a place at a prestigious university." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for IB Student |
Personal characteristics | Ambitious, diligent, globally minded, creative, open to challenges |
Hobbies | Reading, sports, music, art, volunteering, socialising with friends |
Interests | School subjects, international affairs, community service, personal interests |
Personal aspirations | Achieve top IB scores, gain acceptance to a leading university, personal growth |
Professional goals | Secure a fulfilling career, contribute positively to society, global impact |
Pains | Rigorous workload, time management, balancing academics with personal life, exam stress |
Main challenges | Managing IB requirements, achieving desired scores, maintaining personal well-being |
Needs | Personalised tutoring, effective study strategies, emotional support, time management skills |
Dreams | Academic success, fulfilling career, personal growth and happiness, global impact |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for IB Student |
Budget | £25-£65 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | IB tutoring, subject-specific tutors, online tutoring, exam prep |
Preferred Education and Science brands | International Baccalaureate Organization, Cambridge Assessment |
Triggers | Upcoming exams, struggling with coursework, seeking better grades |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 15-25 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
USER PERSONA: Scottish Highers Student
Table 01: DEMOGRAPHICS
Data points | Answers for Scottish Highers Student |
Name | Scottish Highers Student |
Age | 16-18 years old |
Occupation | Secondary school student in Scotland |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | Scotland |
Table 02: USER DESCRIPTION
Row 1 | Scottish Highers student aiming for top grades to secure a place at a reputable university and future career success. |
Row |
Table 02: USER DESCRIPTION (Continued)
| Row 2 | "I need a tutor who can help me excel in my Highers subjects so I can achieve the grades necessary for my future goals." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Scottish Highers Student |
Personal characteristics | Ambitious, diligent, self-motivated, goal-oriented |
Hobbies | Reading, sports, music, gaming, socialising with friends |
Interests | School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.) |
Personal aspirations | Achieve top Highers grades, gain acceptance to a leading university |
Professional goals | Secure a fulfilling career, contribute positively to society |
Pains | Difficulty in understanding complex subjects, time management, exam stress, competition |
Main challenges | Balancing school, extracurriculars, and personal life; achieving desired Highers results |
Needs | Personalised tutoring, effective study strategies, exam preparation, emotional support |
Dreams | Academic success, fulfilling career, personal growth and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Scottish Highers Student |
Budget | £20-£50 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | Highers tutoring, subject-specific tutors, online tutoring, exam prep |
Preferred Education and Science brands | Scottish Qualifications Authority (SQA) |
Triggers | Upcoming exams, struggling in school, seeking better grades |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-20 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
USER PERSONA: Oxbridge Entrance Test Student
Table 01: DEMOGRAPHICS
Data points | Answers for Oxbridge Entrance Test Student |
Name | Oxbridge Entrance Test Student |
Age | 17-18 years old |
Occupation | Sixth Form or college student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Oxbridge hopeful seeking expert guidance to prepare for competitive entrance tests and secure a place at Oxford or Cambridge. |
Row 2 | "I want to succeed in the Oxbridge entrance tests, and I need a tutor who can help me master the required skills." |
Table 03: PSYCHOGRAPHICS
| Data points | Answers for Oxbridge Entrance Test Student |
|-----------------------|------------------------------------------------------------------------------------------------|
| Personal characteristics | Highly ambitious, driven, intelligent, focused, persistent |
| Hobbies | Reading, sports, music, debate, academic clubs, socialising with friends |
| Interests | School subjects, extracurricular activities, personal interests, intellectual pursuits |
| Personal aspirations | Achieve top A-Level/IB grades, gain acceptance to Oxford or Cambridge, excel academically |
| Professional goals | Secure a prestigious career, contribute positively to society, become a leader in chosen field |
| Pains | High-stakes entrance tests, competition, time management, stress, self-doubt |
| Main challenges | Preparing for entrance tests, managing high expectations, balancing school and personal life |
| Needs | Expert tutoring, test preparation, interview coaching, emotional support, resilience building |
| Dreams | Academic success, attending Oxbridge, fulfilling career, personal growth and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Oxbridge Entrance Test Student |
Budget | £30-£70 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month, may increase during exam season |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | Oxbridge tutoring, entrance test preparation, interview coaching, exam prep |
Preferred Education and Science brands | University of Oxford, University of Cambridge, AQA, Edexcel, OCR |
Triggers | Upcoming entrance tests, interview invitations, academic challenges |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews, successful Oxbridge students |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts, webinars |
Typical number of hours studied | 15-25 hours per week, may increase leading up to exams and interviews |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
Data points | Answers for Oxbridge Entrance Test Student |
Personal characteristics | Exceptionally motivated, intellectually curious, resilient, detail-oriented, adaptable |
Hobbies | Reading, academic clubs, debate, sports, music, volunteering, socialising with friends |
Interests | School subjects, extracurricular activities, personal interests, intellectual challenges |
Personal aspirations | Achieve outstanding A-Level/IB results, secure admission to Oxford or Cambridge, excel academically |
Professional goals | Pursue a prestigious career, make a positive impact on society, become a leader in chosen field |
Pains | Pressure to excel in entrance tests, competition, time management, stress, self-doubt |
Main challenges | Preparing effectively for entrance tests, meeting high expectations, balancing academics and personal life |
Needs | Specialised tutoring, entrance test preparation, interview coaching, emotional support, resilience-building strategies |
Dreams | Academic success at Oxbridge, fulfilling career, personal growth, and happiness |
Table 01: DEMOGRAPHICS
Data points | Answers for BMAT/LNAT Etc. Candidate |
Name | BMAT/LNAT Etc. Candidate |
Age | 17-18 years old |
Occupation | Sixth Form or college student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Ambitious student preparing for specific university entrance exams (BMAT/LNAT etc.) to gain admission to competitive courses. |
Row 2 | "I need tailored guidance to navigate and excel in these challenging entrance exams, so I can secure a place at a top university." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for BMAT/LNAT Etc. Candidate |
Personal characteristics | Highly motivated, focused, adaptive, determined, detail-oriented |
Hobbies | Reading, sports, music, academic clubs, volunteering, socialising with friends |
Interests | School subjects, extracurricular activities, personal interests, intellectual challenges |
Personal aspirations | Achieve outstanding A-Level/IB results, gain acceptance to competitive university courses |
Professional goals | Secure a prestigious career, make a positive impact on society, become a leader in chosen field |
Pains | Entrance exam pressure, competition, time management, stress, self-doubt |
Main challenges | Preparing for entrance exams, meeting high expectations, balancing school and personal life |
Needs | Specialised tutoring, test preparation, emotional support, resilience-building strategies |
Dreams | Academic success, attending a top university, fulfilling career, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for BMAT/LNAT Etc. Candidate |
Budget | £30-£70 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | BMAT/LNAT/etc. tutoring, entrance exam preparation, interview coaching, exam prep |
Preferred Education and Science brands | UCAS, AQA, Edexcel, OCR, respective universities |
Triggers | Upcoming entrance exams, seeking better exam performance, academic challenges |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews, successful exam candidates |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts, webinars |
Typical number of hours studied | 15-25 hours per week, may increase leading up to exams and interviews |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
Table 01: DEMOGRAPHICS
Data points | Answers for Prospective Undergraduate Student |
Name | Prospective Undergraduate Student |
Age | 17-18 years old |
Occupation | Sixth Form or college student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents or guardians |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Aspiring undergraduate student looking for guidance on university applications, course selection, and exam preparation. |
Row 2 | "I want to find the right university and course for me, and I need help navigating the application process and preparing." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Prospective Undergraduate Student |
Personal characteristics | Ambitious, diligent, adaptable, curious, goal-oriented |
Hobbies | Reading, sports, music, academic clubs, volunteering, socialising with friends |
Interests | School subjects, extracurricular activities, personal interests, intellectual pursuits |
Personal aspirations | Gain admission to a reputable university, excel academically, personal growth |
Professional goals | Secure a fulfilling career, contribute positively to society, become a leader in chosen field |
Pains | University application stress, competition, time management, self-doubt |
Main challenges | Choosing the right university and course, preparing for exams, balancing school and personal life |
Needs | Guidance on university applications, exam preparation, emotional support, mentorship |
Dreams | Academic success, attending a top university, fulfilling career, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Prospective Undergraduate Student |
Budget | £20-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | University application help, exam preparation, subject-specific tutoring, UCAS help |
Preferred Education and Science brands | UCAS, Russell Group universities, AQA, Edexcel, OCR |
Triggers | Upcoming exams, university application deadlines, academic challenges |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-20 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
USER PERSONA: Prospective Undergraduate Student from Overseas
Table 01: DEMOGRAPHICS
Data points | Answers for Prospective Undergraduate Student from Overseas |
Name | Prospective Undergraduate Student from Overseas |
Age | 17-18 years old |
Occupation |
| Occupation | High school or college student (International) |
| Annual income GBP | N/A |
| Marital status | Single |
| Family situation | Living with parents or guardians |
| Location | Outside the United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | International student seeking guidance on UK university applications, course selection, and exam preparation. |
Row 2 | "I need help navigating the UK university application process, choosing the right course, and preparing for success." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Prospective Undergraduate Student from Overseas |
Personal characteristics | Ambitious, adaptable, culturally aware, diligent, goal-oriented |
Hobbies | Reading, sports, music, academic clubs, volunteering, socialising with friends |
Interests | School subjects, extracurricular activities, personal interests, intellectual pursuits |
Personal aspirations | Study in the UK, excel academically, personal growth, broaden cultural horizons |
Professional goals | Secure a fulfilling career, contribute positively to society, become a leader in chosen field |
Pains | Navigating a foreign application process, language barriers, homesickness, self-doubt |
Main challenges | Adjusting to UK education system, choosing the right university and course, visa application |
Needs | Guidance on UK university applications, exam preparation, emotional support, mentorship |
Dreams | Academic success, attending a top UK university, fulfilling career, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Prospective Undergraduate Student from Overseas |
Budget | £20-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | UK university application help, exam preparation, subject-specific tutoring, UCAS help |
Preferred Education and Science brands | UCAS, Russell Group universities, AQA, Edexcel, OCR |
Triggers | Upcoming exams, university application deadlines, academic challenges |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-20 hours per week, may increase leading up to exams |
Long term customer potential | High, may continue tutoring through university or recommend to friends |
USER PERSONA: Undergraduate Student (Business)
Table 01: DEMOGRAPHICS
Data points | Answers for Undergraduate Student (Business) |
Name | Undergraduate Student (Business) |
Age | 18-22 years old |
Occupation | University student |
Annual income GBP | N/A |
Marital status | Single |
Family situation | Living with parents, guardians, or independently |
Location | United Kingdom |
Table 02: USER
DESCRIPTION
Row 1 | Business undergraduate student seeking guidance on coursework, exam preparation, and career planning. |
Row 2 | "I want to excel in my business courses and need help with understanding complex concepts and preparing for exams." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Undergraduate Student (Business) |
Personal characteristics | Ambitious, analytical, diligent, adaptable, goal-oriented |
Hobbies | Reading, sports, networking, entrepreneurship, socialising with friends |
Interests | Business subjects, extracurricular activities, personal interests, professional development |
Personal aspirations | Excel academically, develop business skills, personal growth |
Professional goals | Secure a fulfilling business career, contribute positively to society, become a leader in chosen field |
Pains | Coursework challenges, exam pressure, time management, self-doubt |
Main challenges | Understanding complex business concepts, preparing for exams, balancing school and personal life |
Needs | Business tutoring, exam preparation, career guidance, emotional support, mentorship |
Dreams | Academic success, thriving business career, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Undergraduate Student (Business) |
Budget | £20-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from friends |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with peers |
Devices used | Smartphone, laptop, tablet |
Search terms | Business tutoring, exam preparation, subject-specific tutoring, career guidance |
Preferred Education and Science brands | University, CIMA, CIPD, ACCA, ICAEW, AQA, Edexcel, OCR |
Triggers | Upcoming exams, coursework deadlines, academic challenges, career planning |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Teachers, peers, parents, online reviews, business professionals |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Short videos, interactive quizzes, infographics, blog posts, webinars |
Typical number of hours studied | 10-20 hours per week, may increase leading up to exams and deadlines |
Long term customer potential | High, may continue tutoring for postgraduate studies or recommend to friends |
USER PERSONA: Postgraduate Student (Business)
Table 01: DEMOGRAPHICS
Data points | Answers for Postgraduate Student (Business) |
Name | Postgraduate Student (Business) |
Age | 22-30 years old |
Occupation | University student or working professional |
Annual income GBP | N/A or £20,000-£40,000 (if working) |
Marital status | Single or married |
Family situation | Living independently, with partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Business postgraduate student seeking specialised guidance on advanced coursework, research, and career advancement. |
Row 2 | "I'm pursuing my postgraduate degree to take my business career to the next level, and I need help with complex topics." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Postgraduate Student (Business) |
Personal characteristics | Ambitious, driven, detail-oriented, analytical, goal-oriented |
Hobbies | Reading, networking, entrepreneurship, professional development, socialising with friends and peers |
Interests | Business subjects, industry trends, personal interests, professional development |
Personal aspirations | Master advanced business concepts, enhance career prospects, personal growth |
Professional goals | Advance in business career, contribute positively to society, become a leader in chosen field |
Pains | Research challenges, time management, work-life balance, self-doubt |
Main challenges | Grasping complex business topics, conducting research, balancing work and study |
Needs | Specialised tutoring, research guidance, career coaching, emotional support, mentorship |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Postgraduate Student (Business) |
Budget | £30-£80 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with professionals |
Devices used | Smartphone, laptop, tablet |
Search terms | Postgraduate business tutoring, research assistance, subject-specific tutoring, career coaching |
Preferred Education and Science brands | University, CIMA, CIPD, ACCA, ICAEW, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, research challenges, career planning |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring for professional development or recommend to peers |
USER PERSONA: Postgraduate Student (Sciences)
Table 01: DEMOGRAPHICS
Data points | Answers for Postgraduate Student (Sciences) |
Name | Postgraduate Student (Sciences) |
Age | 22-30 years old |
Occupation | University student or working professional |
Annual income GBP | N/A or £20,000-£40,000 (if working) |
Marital status | Single or married |
Family situation | Living independently, with partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Science postgraduate student seeking guidance on advanced coursework, research, lab work, and career advancement. |
Row 2 | "I need help mastering complex scientific concepts and conducting research to excel in my postgraduate studies." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Postgraduate Student (Sciences) |
Personal characteristics | Ambitious, analytical, detail-oriented, curious, goal-oriented |
Hobbies | Reading, scientific clubs, sports, volunteering, socialising with friends and peers |
Interests | Science subjects, industry trends, personal interests, professional development |
Personal aspirations | Master advanced scientific concepts, enhance career prospects, personal growth |
Professional goals | Advance in scientific career, contribute positively to society, become a leader in chosen field |
Pains | Research challenges, time management, lab work, self-doubt |
Main challenges | Grasping complex scientific concepts, conducting research, lab work, balancing work and study |
Needs | Specialised tutoring, research guidance, lab assistance, emotional support, mentorship |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Postgraduate Student (Sciences) |
Budget | £30-£80 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with professionals |
Devices used | Smartphone, laptop, tablet |
Search terms | Postgraduate science tutoring, research assistance, subject-specific tutoring, lab assistance |
Preferred Education and Science brands | University, Nature, Science, PLOS ONE, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, research challenges, lab work, career planning |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring for professional development or recommend to peers |
USER PERSONA: Postgraduate Student (Humanities)
Table 01: DEMOGRAPHICS
| Data points | Answers for Postgraduate Student (Humanities) |
|----------------
|-------------------|---------------------------------------------------------------|
| Name | Postgraduate Student (Humanities) |
| Age | 22-30 years old |
| Occupation | University student or working professional |
| Annual income GBP | N/A or £20,000-£40,000 (if working) |
| Marital status | Single or married |
| Family situation | Living independently, with partner, or with family |
| Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Humanities postgraduate student seeking guidance on advanced coursework, research, and career advancement. |
Row 2 | "I need support in understanding complex ideas and theories in my field to excel in my postgraduate studies." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Postgraduate Student (Humanities) |
Personal characteristics | Ambitious, critical thinker, detail-oriented, creative, goal-oriented |
Hobbies | Reading, writing, art, cultural events, socialising with friends and peers |
Interests | Humanities subjects, industry trends, personal interests, professional development |
Personal aspirations | Master advanced humanities concepts, enhance career prospects, personal growth |
Professional goals | Advance in humanities career, contribute positively to society, become a leader in chosen field |
Pains | Research challenges, time management, writer's block, self-doubt |
Main challenges | Grasping complex humanities concepts, conducting research, balancing work and study |
Needs | Specialised tutoring, research guidance, career coaching, emotional support, mentorship |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Postgraduate Student (Humanities) |
Budget | £30-£80 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, interacting with professionals |
Devices used | Smartphone, laptop, tablet |
Search terms | Postgraduate humanities tutoring, research assistance, subject-specific tutoring, career coaching |
Preferred Education and Science brands | University, JSTOR, Project MUSE, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, research challenges, career planning |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring for professional development or recommend to peers |
USER PERSONA: UNDERGRADUATE STUDENT (HUMANITIES), USER PERSONA: UNDERGRADUATE STUDENT (SCIENCES), USER PERSONA: DISSERTATION SUPPORT STUDENT, USER PERSONA: INTERNATIONAL STUDENT EFL, USER PERSONA: INTERNATIONAL STUDENT WHO WANTS TO STUDY AT UNIVERSITY IN THE UK
Please write in English language.
USER PERSONA: Undergraduate Student (Humanities)
Table 01: DEMOGRAPHICS
Data points | Answers for Undergraduate Student (Humanities) |
Name | Undergraduate Student (Humanities) |
Age | 18-23 years old |
Occupation | University student |
Annual income GBP | N/A or part-time job income (£5,000-£10,000) |
Marital status | Single |
Family situation | Living with family, in student accommodation or with flatmates |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Humanities undergraduate student seeking academic support in coursework, essays, and exam preparation. |
Row 2 | "I need guidance to better understand complex theories and ideas in my chosen field of study." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Undergraduate Student (Humanities) |
Personal characteristics | Curious, open-minded, analytical, creative, goal-oriented |
Hobbies | Reading, writing, art, cultural events, socialising with friends and peers |
Interests | Humanities subjects, industry trends, personal interests, professional development |
Personal aspirations | Master humanities concepts, excel academically, personal growth |
Professional goals | Pursue a career in humanities, contribute positively to society, become an expert in the field |
Pains | Time management, academic pressure, self-doubt, writer's block |
Main challenges | Grasping complex humanities concepts, essay writing, exam preparation |
Needs | Tutoring in specific subjects, essay guidance, exam strategies, emotional support |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Undergraduate Student (Humanities) |
Budget | £25-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | Undergraduate humanities tutoring, essay help, exam prep, subject-specific tutoring |
Preferred Education and Science brands | University, JSTOR, Project MUSE, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, essay assignments, exam periods |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through university or recommend to peers |
USER PERSONA: Undergraduate Student (Sciences)
Table 01: DEMOGRAPHICS
Data points | Answers for Undergraduate Student (Sciences) |
Name | Undergraduate Student (Sciences |
Continue writing please
Please write in English language.
) |
| Age | 18-23 years old |
| Occupation | University student |
| Annual income GBP | N/A or part-time job income (£5,000-£10,000) |
| Marital status | Single |
| Family situation | Living with family, in student accommodation or with flatmates |
| Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | Science undergraduate student seeking academic support in coursework, lab work, and exam preparation. |
Row 2 | "I need help understanding complex scientific concepts and applying them in my coursework and lab work." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Undergraduate Student (Sciences) |
Personal characteristics | Curious, analytical, detail-oriented, problem solver, goal-oriented |
Hobbies | Reading, scientific clubs, sports, socialising with friends and peers |
Interests | Science subjects, industry trends, personal interests, professional development |
Personal aspirations | Master scientific concepts, excel academically, personal growth |
Professional goals | Pursue a career in science, contribute positively to society, become an expert in the field |
Pains | Time management, academic pressure, self-doubt, lab work challenges |
Main challenges | Grasping complex scientific concepts, lab work, exam preparation |
Needs | Tutoring in specific subjects, lab assistance, exam strategies, emotional support |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Undergraduate Student (Sciences) |
Budget | £25-£60 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | Undergraduate science tutoring, lab assistance, exam prep, subject-specific tutoring |
Preferred Education and Science brands | University, Nature, Science, PLOS ONE, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, lab work, exam periods |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through university or recommend to peers |
I will continue with the remaining personas in a separate response to accommodate the length of each persona.
Continue writing please
Please write in English language.
USER PERSONA: Dissertation Support Student
Table 01: DEMOGRAPHICS
Data points | Answers for Dissertation Support Student |
Name | Dissertation Support Student |
Age | 20-30 years old |
Occupation | University student |
Annual income GBP | N/A or part-time job income (£5,000-£10,000) |
Marital status | Single |
Family situation | Living with family, in student accommodation or with flatmates |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | University student seeking support in research, planning, and writing their dissertation or thesis. |
Row 2 | "I need guidance on organising and structuring my dissertation effectively to achieve the best possible grade." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Dissertation Support Student |
Personal characteristics | Ambitious, detail-oriented, analytical, goal-oriented, independent thinker |
Hobbies | Reading, subject-related hobbies, socialising with friends and peers, sports |
Interests | Chosen subject, industry trends, personal interests, professional development |
Personal aspirations | Complete a high-quality dissertation, excel academically, personal growth |
Professional goals | Pursue a career in chosen field, contribute positively to society, become an expert |
Pains | Time management, research challenges, writer's block, self-doubt |
Main challenges | Conducting research, organising content, meeting deadlines, writing and editing |
Needs | Tutoring, research guidance, dissertation structure assistance, emotional support |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Dissertation Support Student |
Budget | £30-£80 per hour, depending on subject and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | Dissertation help, thesis assistance, research guidance, subject-specific tutoring |
Preferred Education and Science brands | University, JSTOR, subject-specific journals, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, research challenges, writer's block |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 15-30 hours per week, may increase leading up to deadlines |
Long term customer potential | Low to moderate, may continue tutoring for professional development or recommend to peers |
USER PERSONA: International Student EFL
Table 01: DEMOGRAPHICS
Data points | Answers for International Student EFL |
Name | International Student EFL |
Age | 18-30 years old |
Occupation | University student |
Annual income GBP | N/A or part-time job income (£5,000-£10,000) |
Marital status | Single |
Family situation | Living with family, in student accommodation or with flatmates |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | International student seeking support in English as a Foreign Language (EFL) to improve their communication skills. |
Row 2 | "I want to improve my English skills to better understand my course material and communicate with my peers." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for International Student EFL |
Personal characteristics | Ambitious, adaptable, curious, goal-oriented, social |
Hobbies | Language practice, cultural events, socialising with friends, sports |
Interests | Language learning, chosen subject, personal interests, professional development |
Personal aspirations | Master English, excel academically, personal growth |
Professional goals | Pursue a career in chosen field, contribute positively to society, global mobility |
Pains | Language barriers, cultural adaptation, homesickness, academic pressure |
Main challenges | Improving English proficiency, adjusting to UK academic system, time management |
Needs | EFL tutoring, language practice, cultural support, emotional support |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for International Student EFL |
Budget | £25-£60 per hour, depending on tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | EFL tutoring, English language support, subject-specific tutoring in English |
Preferred Education and Science brands | Cambridge English, IELTS, British Council, TOEFL, AQA, Edexcel, OCR |
Triggers | Upcoming deadlines, language barriers, exam periods |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through university or recommend to peers |
USER PERSONA: International Student Who Wants to Study at University in the UK
Table 01: DEMOGRAPHICS
Data points | Answers for International Student Who Wants to Study at University in the UK |
Name | International Student Who Wants to Study at University in the UK |
Age |
| Age | 17-25 years old |
| Occupation | High school or university student |
| Annual income GBP | N/A or part-time job income (varies by country of origin) |
| Marital status | Single |
| Family situation | Living with family |
| Location | Outside the United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | International student seeking guidance on the UK university application process and preparing for entrance exams. |
Row 2 | "I want to study in the UK, but I need help understanding the application process and preparing for exams." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for International Student Who Wants to Study at University in the UK |
Personal characteristics | Ambitious, adaptable, goal-oriented, determined, curious |
Hobbies | Language practice, cultural events, sports, socialising with friends |
Interests | Chosen subject, UK culture, personal interests, professional development |
Personal aspirations | Gain admission to a UK university, personal growth |
Professional goals | Pursue a career in chosen field, contribute positively to society, global mobility |
Pains | Navigating the application process, exam preparation, homesickness |
Main challenges | Understanding UK university requirements, entrance exams, language proficiency |
Needs | Application guidance, exam preparation, language support, cultural support |
Dreams | Study in the UK, academic success, career advancement, personal growth |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for International Student Who Wants to Study at University in the UK |
Budget | £30-£70 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, YouTube, social media, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | UK university application help, entrance exam tutoring, subject-specific tutoring |
Preferred Education and Science brands | UCAS, Russell Group, The Guardian, AQA, Edexcel, OCR |
Triggers | Upcoming application deadlines, exam periods, research |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Low to moderate, may continue tutoring through university or recommend to peers |
Table 01: DEMOGRAPHICS
Data points | Answers for International Student Who Wants to Study at University in the UK |
Name | International Student Who Wants to Study at University in the UK |
Age | 17-25 years old |
Occupation | High school or university student |
Annual income GBP | N/A or part-time job income (varies by country of origin) |
Marital status | Single |
Family situation | Living with family or in a student dormitory |
Location | Outside the United Kingdom |
USER PERSONA: Masters Candidate
Table 01: DEMOGRAPHICS
Data points | Answers for Masters Candidate |
Name | Masters Candidate |
Age | 22-35 years old |
Occupation | Recent graduate, young professional, or current student |
Annual income GBP | £20,000-£40,000 (if working) |
Marital status | Single or in a relationship |
Family situation | Living alone, with flatmates, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An individual seeking to pursue a Master's degree to advance their education and career prospects. |
Row 2 | "I'm looking to further my education and improve my career opportunities by pursuing a Master's degree." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Masters Candidate |
Personal characteristics | Ambitious, goal-oriented, determined, focused, career-driven |
Hobbies | Professional networking, reading, sports, socialising with friends |
Interests | Chosen field, personal development, professional development, industry trends |
Personal aspirations | Gain admission to a Master's programme, personal growth |
Professional goals | Advance in their career, contribute positively to their field, global mobility |
Pains | Navigating the application process, exam preparation, financial concerns |
Main challenges | Securing funding, maintaining work-life balance, finding the right programme |
Needs | Application guidance, exam preparation, financial support, time management |
Dreams | Academic success, career advancement, personal growth, and happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Masters Candidate |
Budget | £30-£70 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, LinkedIn, university websites, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | Masters application help, entrance exam tutoring, subject-specific tutoring |
Preferred Education and Science brands | Russell Group, The Guardian, QS, Times Higher Education, UCAS |
Triggers | Upcoming application deadlines, exam periods, research |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through the Master's programme or recommend to peers |
USER PERSONA: Masters Student
Table 01: DEMOGRAPHICS
Data points | Answers for Masters Student |
Name | Masters Student |
Age | 22-35 years old |
Occupation | Graduate student or working part-time |
Annual income GBP | N/A or £10,000-£30,000 (if working part-time) |
Marital status | Single or in a relationship |
Family situation | Living alone, with flatmates, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A student currently enrolled in a Master's programme, seeking academic support and guidance to excel in their studies. |
Row 2 | "I need support to excel in my Master's programme and want to make the most of this opportunity for my career." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Masters Student |
Personal characteristics | Ambitious, goal-oriented, determined, focused, resourceful |
Hobbies | Professional networking, reading, sports, socialising with friends |
Interests | Chosen field, personal development, professional development |
Personal aspirations | Successfully complete Master's programme, personal growth |
Professional goals | Advance in their career, contribute positively to their field |
Pains | Balancing coursework, exam preparation, research, financial concerns |
Main challenges | Time management, academic workload, finding quality resources |
Needs | Academic support, exam preparation, research guidance, mentorship |
Dreams | Academic success, career advancement, personal growth, happiness |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Masters Student |
Budget | £30-£70 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, LinkedIn, university websites, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | Master's subject tutoring, academic support, research guidance |
Preferred Education and Science brands | Russell Group, The Guardian, QS, Times Higher Education, JSTOR |
Triggers | Upcoming exams, coursework deadlines, research |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 15-30 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through the Master's programme or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
Continue writing please
Please write in English language.
USER PERSONA: UK Masters Candidate from Overseas
Table 01: DEMOGRAPHICS
Data points | Answers for UK Masters Candidate from Overseas |
Name | UK Masters Candidate from Overseas |
Age | 22-35 years old |
Occupation | Recent graduate, young professional, or current student |
Annual income GBP | N/A or part-time job income (varies by country of origin) |
Marital status | Single or in a relationship |
Family situation | Living with family or in a student dormitory |
Location | Outside the United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An international individual seeking to pursue a Master's degree in the UK to enhance their education and career prospects. |
Row 2 | "I want to study in the UK for my Master's degree to gain international experience and improve my career opportunities." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for UK Masters Candidate from Overseas |
Personal characteristics | Ambitious, goal-oriented, determined, adaptable, resourceful |
Hobbies | Professional networking, reading, sports, exploring new cultures |
Interests | Chosen field, personal development, professional development |
Personal aspirations | Gain admission to a UK Master's programme, personal growth |
Professional goals | Advance in their career, contribute positively to their field, global mobility |
Pains | Navigating the application process, language barriers, financial concerns |
Main challenges | Securing funding, adapting to UK education system, finding the right programme |
Needs | Application guidance, language support, financial support, cultural adaptation |
Dreams | Academic success, career advancement, personal growth, international experience |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for UK Masters Candidate from Overseas |
Budget | £30-£70 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google, LinkedIn, university websites, online reviews, recommendations from peers |
Online behaviour | Researching, comparing tutors, booking sessions, participating in study groups |
Devices used | Smartphone, laptop, tablet |
Search terms | UK Master's application help, entrance exam tutoring, subject-specific tutoring |
Preferred Education and Science brands | Russell Group, The Guardian, QS, Times Higher Education, UCAS |
Triggers | Upcoming application deadlines, exam periods, research |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, short videos, interactive quizzes, infographics, blog posts |
Typical number of hours studied | 10-25 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through the Master's programme or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
Continue writing please
Please write in English language.
USER PERSONA: PhD Candidate
Table 01: DEMOGRAPHICS
Data points | Answers for PhD Candidate |
Name | PhD Candidate |
Age | 25-40 years old |
Occupation | Graduate student, researcher, or part-time lecturer |
Annual income GBP | N/A or £15,000-£35,000 (if working part-time) |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A highly focused and determined individual pursuing a PhD, seeking academic support and mentorship in their research field. |
Row 2 | "I need guidance and support during my PhD journey to ensure I produce high-quality research and achieve my goals." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for PhD Candidate |
Personal characteristics | Highly driven, focused, independent, detail-oriented, analytical |
Hobbies | Reading, research, writing, professional networking, sports, socialising |
Interests | Research field, academic conferences, professional development |
Personal aspirations | Complete PhD, publish research, personal growth |
Professional goals | Advance in academia, contribute to their research field |
Pains | Balancing research, teaching, and personal life |
Main challenges | Time management, securing funding, publishing research |
Needs | Academic support, research guidance, mentorship, networking opportunities |
Dreams | Academic success, career advancement, personal growth, recognition |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for PhD Candidate |
Budget | £30-£80 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google Scholar, ResearchGate, academic journals, university websites, LinkedIn |
Online behaviour | Researching, comparing tutors, booking sessions, participating in online forums |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | PhD tutoring, academic support, research guidance, subject-specific tutoring |
Preferred Education and Science brands | Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR |
Triggers | Upcoming deadlines, research milestones, teaching commitments |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Supervisors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook |
Preferred content types | Webinars, academic articles, research papers, infographics, blog posts |
Typical number of hours studied | 20-40 hours per week, may increase leading up to deadlines and conferences |
Long term customer potential | Moderate, may continue tutoring through the PhD programme or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
Continue writing please
Please write in English language.
USER PERSONA: PhD Student
Table 01: DEMOGRAPHICS
Data points | Answers for PhD Student |
Name | PhD Student |
Age | 25-40 years old |
Occupation | Graduate student, researcher, or part-time lecturer |
Annual income GBP | N/A or £15,000-£35,000 (if working part-time) |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An intellectually curious individual undertaking a PhD, seeking academic and research support in their chosen field. |
Row 2 | "I'm looking for guidance and support during my PhD to help me navigate my research and successfully complete my thesis." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for PhD Student |
Personal characteristics | Analytical, detail-oriented, persistent, curious, resourceful |
Hobbies | Reading, writing, research, professional networking, sports, socialising |
Interests | Research field, academic conferences, personal development |
Personal aspirations | Complete PhD, contribute to their field, personal growth |
Professional goals | Advance in academia, industry, or research |
Pains | Balancing research, teaching, and personal life |
Main challenges | Time management, securing funding, publishing research |
Needs | Academic support, research guidance, mentorship, networking opportunities |
Dreams | Academic success, career advancement, personal growth, recognition |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for PhD Student |
Budget | £30-£80 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google Scholar, ResearchGate, academic journals, university websites, LinkedIn |
Online behaviour | Researching, comparing tutors, booking sessions, participating in online forums |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | PhD tutoring, academic support, research guidance, subject-specific tutoring |
Preferred Education and Science brands | Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR |
Triggers | Upcoming deadlines, research milestones, teaching commitments |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Supervisors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook |
Preferred content types | Webinars, academic articles, research papers, infographics, blog posts |
Typical number of hours studied | 20-40 hours per week, may increase leading up to deadlines and conferences |
Long term customer potential | Moderate, may continue tutoring through the PhD programme or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
Continue writing please
Please write in English language.
USER PERSONA: MBA Candidate
Table 01: DEMOGRAPHICS
Data points | Answers for MBA Candidate |
Name | MBA Candidate |
Age | 27-45 years old |
Occupation | Professional in management or related field |
Annual income GBP | £35,000-£80,000+ |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom or international |
Table 02: USER DESCRIPTION
Row 1 | An ambitious and career-driven individual seeking to enhance their business acumen and leadership skills through an MBA program. |
Row 2 | "I want to excel in my MBA program and develop the skills necessary for success in today's competitive business environment." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for MBA Candidate |
Personal characteristics | Goal-oriented, ambitious, driven, adaptable, strategic |
Hobbies | Networking, sports, travel, personal development, socialising |
Interests | Business, finance, management, leadership, entrepreneurship |
Personal aspirations | Advance in their career, personal growth, financial success |
Professional goals | Obtain an MBA, secure a high-level management position or start a business |
Pains | Balancing work, study, and personal life |
Main challenges | Time management, meeting academic demands, networking |
Needs | Academic support, mentorship, networking opportunities, career guidance |
Dreams | Professional success, personal fulfilment, financial stability |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for MBA Candidate |
Budget | £50-£150 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Business school websites, LinkedIn, online forums, MBA program rankings |
Online behaviour | Researching, comparing tutors, booking sessions, networking, participating in online forums |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | MBA tutoring, business tutoring, academic support, subject-specific tutoring |
Preferred Education and Science brands | Top business schools, Harvard Business Review, Forbes, Financial Times |
Triggers | Upcoming deadlines, exams, group projects, networking events |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Professors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, case studies, articles, podcasts, video lectures |
Typical number of hours studied | 10-20 hours per week, may increase leading up to deadlines and exams |
Long term customer potential | Moderate, may continue tutoring through the MBA program or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
Continue writing please
Please write in English language.
USER PERSONA: Postgraduate Student (Sciences)
Table 01: DEMOGRAPHICS
Data points | Answers for Postgraduate Student (Sciences) |
Name | Postgraduate Student (Sciences) |
Age | 22-40 years old |
Occupation | Graduate student, researcher, or part-time lecturer |
Annual income GBP | N/A or £15,000-£35,000 (if working part-time) |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A highly motivated individual pursuing a postgraduate degree in the sciences, seeking academic support and research guidance. |
Row 2 | "I need assistance in understanding complex scientific concepts and guidance on how to excel in my postgraduate studies." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Postgraduate Student (Sciences) |
Personal characteristics | Analytical, detail-oriented, curious, persistent, resourceful |
Hobbies | Reading, writing, research, sports, socialising |
Interests | Scientific field, academic conferences, personal development |
Personal aspirations | Complete postgraduate degree, contribute to their field, personal growth |
Professional goals | Advance in academia, industry, or research |
Pains | Balancing research, teaching, and personal life |
Main challenges | Time management, understanding complex concepts, research guidance |
Needs | Academic support, research guidance, mentorship, networking opportunities |
Dreams | Academic success, career advancement, personal growth, recognition |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Postgraduate Student (Sciences) |
Budget | £30-£80 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Google Scholar, ResearchGate, academic journals, university websites |
Online behaviour | Researching, comparing tutors, booking sessions, participating in online forums |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Science tutoring, academic support, research guidance, subject-specific tutoring |
Preferred Education and Science brands | Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR |
Triggers | Upcoming deadlines, research milestones, teaching commitments |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Supervisors, peers, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook |
Preferred content types | Webinars, academic articles, research papers, infographics, blog posts |
Typical number of hours studied | 20-40 hours per week, may increase leading up to deadlines and conferences |
Long term customer potential | Moderate, may continue tutoring through the postgraduate programme or recommend to peers |
Please let me know if you would like me to continue creating the other user personas.
J5, let's go - USER PERSONA: PROFESSIONAL TAKING CHARTERED EXAMINATION, USER PERSONA: ADULT PROFESSIONAL DEVELOPMENT LEARNER, USER PERSONA: ADULT VOCATIONAL TRAINING, USER PERSONA: UK ADULT FOREIGN LANGUAGE LEARNER, USER PERSONA: CASUAL ADULT LEARNER - academic subjects,
Please write in English language.
USER PERSONA: Professional Taking Chartered Examination
Table 01: DEMOGRAPHICS
Data points | Answers for Professional Taking Chartered Examination |
Name | Professional Taking Chartered Examination |
Age | 25-50 years old |
Occupation | Professional in finance, accounting, law, or related field |
Annual income GBP | £30,000-£80,000+ |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A focused professional preparing for a chartered examination to advance their career and increase their industry standing. |
Row 2 | "I need expert guidance to help me successfully pass my chartered examination and progress in my career." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Professional Taking Chartered Examination |
Personal characteristics | Detail-oriented, ambitious, focused, persistent, strategic |
Hobbies | Networking, sports, travel, personal development, socialising |
Interests | Industry-specific news, finance, law, personal growth |
Personal aspirations | Advance in their career, personal growth, financial success |
Professional goals | Pass chartered examination, secure promotions, gain recognition |
Pains | Balancing work, study, and personal life |
Main challenges | Time management, understanding complex concepts, exam preparation |
Needs | Expert guidance, exam strategies, mentorship, networking |
Dreams | Professional success, personal fulfilment, financial stability |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Professional Taking Chartered Examination |
Budget | £50-£120 per hour, depending on tutor experience and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Industry websites, LinkedIn, online forums, exam boards |
Online behaviour | Researching, comparing tutors, booking sessions, networking |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Exam-specific tutoring, exam strategies, subject-specific tutoring |
Preferred Education and Science brands | Professional associations, industry-leading organisations, exam boards |
Triggers | Upcoming examination dates, career goals, industry requirements |
Sales Barriers | High tutoring fees, scheduling conflicts, concerns about tutor quality |
Influencers | Colleagues, supervisors, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, articles, podcasts, video lectures, case studies |
Typical number of hours studied | 5-15 hours per week, may increase leading up to exam dates |
Long term customer potential | Moderate, may continue tutoring for further qualifications or recommend to peers |
USER PERSONA: Adult Professional Development Learner
Table 01: DEMOGRAPHICS
Data points | Answers for Adult Professional Development Learner |
Name | Adult Professional Development Learner |
Age | 25-60 years old |
Occupation | Professional in various industries |
Annual income GBP | £25,000-£100,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An adult professional seeking to improve their skills and knowledge to enhance their career prospects and personal development. |
Row 2 | "I want to keep learning and growing in my career by taking courses and gaining new skills." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Adult Professional Development Learner |
Personal characteristics | Motivated, adaptable, ambitious, self-disciplined, lifelong learner |
Hobbies | Reading, sports, travel, personal development, socialising |
Interests | Industry news, personal growth, new technologies, soft skills |
Personal aspirations | Career advancement, personal growth, self-improvement |
Professional goals | Secure promotions, gain recognition, develop new skills |
Pains | Balancing work, learning, and personal life |
Main challenges | Time management, staying up-to-date with industry trends, finding suitable courses |
Needs | Accessible learning resources, expert guidance, networking |
Dreams | Professional success, personal fulfilment, job satisfaction |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Adult Professional Development Learner |
Budget | £30-£100 per hour, depending on course and tutor experience |
Shopping frequency | As needed basis, typically 1-4 sessions per month or as course requires |
Preferred research channels | LinkedIn, industry websites, online forums, course platforms |
Online behaviour | Researching, comparing courses, booking sessions, networking |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Professional development courses, skills training, subject-specific courses |
Preferred Education and Science brands | Coursera, Udemy, LinkedIn Learning, industry-specific providers |
Triggers | Career goals, industry requirements, personal interests |
Sales Barriers | High course fees, scheduling conflicts, concerns about course quality |
Influencers | Colleagues, supervisors, industry professionals, online reviews |
Preferred social media channels | LinkedIn, Twitter, Facebook, Instagram, YouTube |
Preferred content types | Webinars, articles, podcasts, video lectures, case studies |
Typical number of hours studied | 3-10 hours per week, may vary depending on course workload |
Long term customer potential | Moderate, may continue learning and taking courses throughout their career |
USER PERSONA: Adult Vocational Training
Table 01: DEMOGRAPHICS
Data points | Answers for Adult Vocational Training |
Name | Adult Vocational Training Learner |
Age | 18-60 years old |
Occupation | Blue-collar workers, service industry, trade professionals |
Annual income GBP | £18,000-£60,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An adult learner seeking vocational training to acquire practical skills for career advancement or a job change. |
Row 2 | "I want to learn practical skills that will help me find better job opportunities and improve my career prospects." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Adult Vocational Training |
Personal characteristics | Hard-working, practical, goal-oriented, hands-on, adaptable |
Hobbies | DIY, sports, travel, gardening, personal development |
Interests | Skilled trades, practical skills, career development, industry news |
Personal aspirations | Job stability, career advancement, financial security |
Professional goals | Acquire new skills, secure better job opportunities, gain recognition |
Pains | Balancing work, training, and personal life |
Main challenges | Finding suitable training courses, cost, time constraints |
Needs | Hands-on training, expert guidance, accessible resources |
Dreams | Job satisfaction, financial stability, career progression |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Adult Vocational Training |
Budget | £20-£80 per hour, depending on course and instructor |
Shopping frequency | As needed basis, typically 1-4 sessions per month or as course requires |
Preferred research channels | Trade websites, online forums, local colleges, course platforms |
Online behaviour | Researching, comparing courses, booking sessions, networking |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Vocational training, trade skills, industry-specific courses |
Preferred Education and Science brands | Local colleges, trade associations, industry-specific training providers |
Triggers | Job opportunities, personal interests, career goals |
Sales Barriers | High course fees, scheduling conflicts, concerns about course quality |
Influencers | Colleagues, supervisors, industry professionals, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, YouTube, LinkedIn |
Preferred content types | Videos, articles, case studies, webinars, tutorials |
Typical number of hours studied | 3-10 hours per week, may vary depending on course workload |
Long term customer potential | Moderate, may continue training and upgrading skills throughout their career |
USER PERSONA: UK Adult Foreign Language Learner
Table 01: DEMOGRAPHICS
Data points | Answers for UK Adult Foreign Language Learner |
Name | UK Adult Foreign Language Learner |
Age | 18-60 years old |
Occupation | Varied (students, professionals, retirees) |
Annual income GBP | £12,000-£100,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A UK adult who is eager to learn a foreign language for personal or professional reasons, travel, or cultural interest. |
Row 2 | "I want to learn a new language to broaden my horizons, connect with different cultures, and enhance my communication skills." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for UK Adult Foreign Language Learner |
Personal characteristics | Open-minded, curious, patient, persistent, adaptable |
Hobbies | Travel, reading, film, cultural events, socialising |
Interests | Language learning, culture, history, international relations |
Personal aspirations | Personal growth, cultural understanding, language proficiency |
Professional goals | Expanding career opportunities, improving communication skills |
Pains | Balancing learning with work and personal life, language barriers |
Main challenges | Finding suitable language courses, staying motivated, overcoming fear of speaking |
Needs | Structured learning, expert guidance, language practice |
Dreams | Language fluency, travel, cultural enrichment, personal fulfilment |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for UK Adult Foreign Language Learner |
Budget | £20-£50 per hour, depending on tutor experience and language |
Shopping frequency | As needed basis, typically 1-4 sessions per week |
Preferred research channels | Language learning websites, online forums, course platforms |
Online behaviour | Researching, comparing courses, booking sessions, language practice |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Language courses, language tutors, language learning resources |
Preferred Education and Science brands | Duolingo, Rosetta Stone, Babbel, Memrise, iTalki |
Triggers | Travel plans, personal interests, career goals, cultural curiosity |
Sales Barriers | High course fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, online reviews, language learners |
Preferred social media channels | Facebook, Twitter, Instagram, YouTube, language-specific forums |
Preferred content types | Video lessons, articles, podcasts, language learning apps |
Typical number of hours studied | 3-7 hours per week, may vary depending on goals and progress |
Long term customer potential | High, may continue learning multiple languages or advance to higher levels of proficiency |
USER PERSONA: Casual Adult Learner - Academic Subjects
Table 01: DEMOGRAPHICS
Data points | Answers for Casual Adult Learner - Academic Subjects |
Name | Casual Adult Learner - Academic Subjects |
Age | 25-60 years old |
Occupation | Varied (students, professionals, retirees) |
Annual income GBP | £15,000-£100,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living alone, with a partner, or with family |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A casual adult learner interested in exploring academic subjects for personal growth, intellectual curiosity, or lifelong learning. |
Row 2 | "I'm always keen to expand my knowledge and explore new subjects. Learning is a lifelong journey, and I enjoy the process." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Casual Adult Learner - Academic Subjects |
Personal characteristics | Inquisitive, open-minded, self-motivated, curious, patient |
Hobbies | Reading, writing, attending lectures, cultural events, travel |
Interests | Literature, history, philosophy, social sciences, arts |
Personal aspirations | Personal growth, intellectual enrichment, broadening horizons |
Professional goals | Not applicable, focus on personal interests |
Pains | Balancing learning with work and personal life, limited resources |
Main challenges | Staying motivated, finding suitable courses, time constraints |
Needs | Accessible resources, expert guidance, flexible learning options |
Dreams | Lifelong learning, personal enrichment, expanding knowledge |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Casual Adult Learner - Academic Subjects |
Budget | £15-£50 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per month |
Preferred research channels | Online course platforms, academic websites, online forums |
Online behaviour | Researching, comparing courses, booking sessions, networking |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Academic courses, subject-specific tutors, online lectures |
Preferred Education and Science brands | Coursera, edX, Open University, FutureLearn, TED-Ed |
Triggers | Personal interests, intellectual curiosity, learning goals |
Sales Barriers | High course fees, scheduling conflicts, concerns about course quality |
Influencers | Friends, family, colleagues, online reviews, subject experts |
Preferred social media channels | Facebook, Twitter, Instagram, YouTube, LinkedIn |
Preferred content types | Videos, articles, podcasts, webinars, e-books |
Typical number of hours studied | 2-5 hours per week, may vary depending on interest and availability |
Long term customer potential | Moderate, may continue learning various subjects over time |
USER PERSONA: Working Parent Buying for Children
Table 01: DEMOGRAPHICS
Data points | Answers for Working Parent Buying for Children |
Name | Working Parent Buying for Children |
Age | 25-55 years old |
Occupation | Varied (full-time professionals, self-employed) |
Annual income GBP | £20,000-£150,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A busy working parent seeking quality tutoring services for their child(ren) to support and enhance their learning journey. |
Row 2 | "I want my child to have the best possible education, and I believe that extra tutoring will give them an edge in school." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Working Parent Buying for Children |
Personal characteristics | Organised, ambitious, proactive, family-oriented, responsible |
Hobbies | Family activities, sports, reading, travel, dining out |
Interests | Child's education, family wellbeing, career growth, parenting |
Personal aspirations | Successful career, well-rounded and educated children |
Professional goals | Career advancement, work-life balance, financial stability |
Pains | Balancing work and family life, limited time, educational costs |
Main challenges | Finding suitable tutors, scheduling sessions, managing expectations |
Needs | Quality tutoring, convenience, value for money, flexible scheduling |
Dreams | Successful and happy children, fulfilling family life, financial security |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Working Parent Buying for Children |
Budget | £25-£60 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per week |
Preferred research channels | Online tutoring websites, parenting forums, reviews |
Online behaviour | Researching, comparing tutors, booking sessions, monitoring progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Child's subject tutors, local tutors, online tutoring, reviews |
Preferred Education and Science brands | Tutorful, MyTutor, First Tutors, The Profs, Superprof |
Triggers | Child's academic needs, school performance, recommendation |
Sales Barriers | High fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, LinkedIn, parenting forums |
Preferred content types | Articles, video testimonials, parenting blogs, reviews |
Typical number of hours studied | 1-4 hours per week for their child, depending on needs and progress |
Long term customer potential | High, may continue using tutoring services for multiple children or subjects |
USER PERSONA: Aspirational Parent Buying for Children
Table 01: DEMOGRAPHICS
Data points | Answers for Aspirational Parent Buying for Children |
Name | Aspirational Parent Buying for Children |
Age | 25-55 years old |
Occupation | Varied (professionals, self-employed, entrepreneurs) |
Annual income GBP | £30,000-£200,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | An aspirational parent focused on providing top-quality educational opportunities for their child(ren) to ensure future success. |
Row 2 | "I believe investing in my child's education is essential for their future, and I'm willing to do whatever it takes to help them succeed." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Aspirational Parent Buying for Children |
Personal characteristics | Driven, ambitious, proactive, focused, family-oriented |
Hobbies | Networking, sports, travel, fine dining, cultural events |
Interests | Child's education, personal success, career growth, parenting |
Personal aspirations | Successful children, strong family bonds, financial security |
Professional goals | Career advancement, financial freedom, personal growth |
Pains | Balancing high expectations, time constraints, educational costs |
Main challenges | Identifying top-quality resources, managing expectations, maintaining balance |
Needs | Expert tutors, elite educational resources, personalized learning |
Dreams | Children attending top universities, successful and fulfilling lives |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Aspirational Parent Buying for Children |
Budget | £50-£150 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 2-5 sessions per week |
Preferred research channels | Elite tutoring websites, personal networks, referrals |
Online behaviour | Researching, comparing tutors, booking sessions, tracking progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Elite tutors, specialized tutoring, top education resources |
Preferred Education and Science brands | The Profs, Oxbridge Tutors, Keystone Tutors, Kings Tutors |
Triggers | Child's academic performance, school recommendations, reputation |
Sales Barriers | High fees, limited availability, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, industry professionals |
Preferred social media channels | LinkedIn, Facebook, Twitter, Instagram, elite parent forums |
Preferred content types | Articles, video testimonials, reviews, case studies |
Typical number of hours studied | 4-10 hours per week for their child, depending on needs and goals |
Long term customer potential | High, long-term engagement with elite tutoring services and resources |
USER PERSONA: Stay at Home Parent Buying for Children
Table 01: DEMOGRAPHICS
Data points | Answers for Stay at Home Parent Buying for Children |
Name | Stay at Home Parent Buying for Children |
Age | 25-55 years old |
Occupation | Stay at home parent |
Annual income GBP | £0-£200,000 (combined with spouse/partner) |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A stay at home parent actively involved in their child(ren)'s education, seeking quality tutoring services to support their learning. |
Row 2 | "As a stay at home parent, I'm committed to giving my children the best educational opportunities and support I can find." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Stay at Home Parent Buying for Children |
Personal characteristics | Nurturing, dedicated, proactive, family-oriented, resourceful |
Hobbies | Family activities, hobbies, reading, community involvement |
Interests | Child's education, family wellbeing, parenting, community |
Personal aspirations | Successful children, strong family bonds, personal growth |
Professional goals | N/A |
Pains | Limited personal time, balancing parenting with education support |
Main challenges | Finding suitable tutors, scheduling sessions, managing expectations |
Needs | Quality tutoring, convenience, value for money, flexible scheduling |
Dreams | Successful and happy children, strong family connections, personal fulfillment |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Stay at Home Parent Buying for Children |
Budget | £20-£60 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 1-4 sessions per week |
Preferred research channels | Online tutoring websites, parenting forums, reviews |
Online behaviour | Researching, comparing tutors, booking sessions, monitoring progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Child's subject tutors, local tutors, online tutoring, reviews |
Preferred Education and Science brands | Tutorful, MyTutor, First Tutors, The Profs, Superprof |
Triggers | Child's academic needs, school performance, recommendation |
Sales Barriers | High fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, Pinterest, parenting forums |
Preferred content types | Articles, video testimonials, parenting blogs, reviews |
Typical number of hours studied | 1-4 hours per week for their child, depending on needs and progress |
Long term customer potential | High, may continue using tutoring services for multiple children or subjects |
USER PERSONA: Primary School Parent Buying for Children
Table 01: DEMOGRAPHICS
Data points | Answers for Primary School Parent Buying for Children |
Name | Primary School Parent Buying for Children |
Age | 25-55 years old |
Occupation | Varied (full-time, part-time, self-employed, stay-at-home) |
Annual income GBP | £20,000-£150,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A primary school parent focused on helping their young child(ren) develop strong foundational skills in various subjects. |
Row 2 | "I want to ensure my child gets the best possible start in their education by providing them with the right support early on." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Primary School Parent Buying for Children |
Personal characteristics | Nurturing, proactive, family-oriented, attentive, resourceful |
Hobbies | Family activities, hobbies, reading, sports, community involvement |
Interests | Child's education, family wellbeing, parenting, community |
Personal aspirations | Successful children, strong family bonds, personal growth |
Professional goals | Career stability, work-life balance, personal development |
Pains | Limited time, balancing work and family, educational resources |
Main challenges | Identifying age-appropriate resources, managing expectations, time management |
Needs | Quality tutoring, convenience, value for money, tailored teaching |
Dreams | Successful and happy children, strong family connections, personal fulfillment |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Primary School Parent Buying for Children |
Budget | £15-£50 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 1-3 sessions per week |
Preferred research channels | Online tutoring websites, parenting forums, reviews |
Online behaviour | Researching, comparing tutors, booking sessions, monitoring progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Primary school tutoring, local tutors, online tutoring, age-appropriate tutoring |
Preferred Education and Science brands | Tutorful, MyTutor, First Tutors, Superprof, Tutor Hunt |
Triggers | Child's academic needs, school recommendations, peer performance |
Sales Barriers | High fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, Pinterest, parenting forums |
Preferred content types | Articles, video testimonials, parenting blogs, reviews |
Typical number of hours studied | 1-3 hours per week for their child, depending on needs and progress |
Long term customer potential | Moderate, may continue using tutoring services as child progresses through education |
USER PERSONA: 11 Plus Parent
Table 01: DEMOGRAPHICS
Data points | Answers for 11 Plus Parent |
Name | 11 Plus Parent |
Age | 25-55 years old |
Occupation | Varied (full-time, part-time, self-employed, stay-at-home) |
Annual income GBP | £30,000-£200,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A parent focused on preparing their child for the 11 Plus exam to secure a place at a selective grammar or independent school. |
Row 2 | "I want my child to have the best possible education, so I'm investing in 11 Plus tutoring to help them succeed." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for 11 Plus Parent |
Personal characteristics | Driven, dedicated, goal-oriented, family-focused, ambitious |
Hobbies | Family activities, hobbies, reading, sports, community involvement |
Interests | Child's education, family wellbeing, parenting, community |
Personal aspirations | Successful children, strong family bonds, personal growth |
Professional goals | Career growth, work-life balance, personal development |
Pains | Time management, finding qualified tutors, balancing work and family |
Main challenges | Identifying suitable tutors, managing expectations, exam preparation |
Needs | Quality 11 Plus tutoring, flexibility, value for money, exam-focused teaching |
Dreams | Child gaining a place at a prestigious school, successful and happy children |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for 11 Plus Parent |
Budget | £30-£80 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 2-4 sessions per week |
Preferred research channels | Online tutoring websites, 11 Plus forums, reviews |
Online behaviour | Researching, comparing tutors, booking sessions, monitoring progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | 11 Plus tutors, local tutors, online tutoring, exam preparation |
Preferred Education and Science brands | 11 Plus Tutors, Tutorful, MyTutor, First Tutors, Tutor Hunt |
Triggers | Upcoming 11 Plus exam, child's academic needs, school recommendations |
Sales Barriers | High fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, Pinterest, 11 Plus forums |
Preferred content types | Articles, video testimonials, exam preparation tips, reviews |
Typical number of hours studied | 2-4 hours per week for their child, depending on needs and progress |
Long term customer potential | Moderate, may continue using tutoring services for siblings or other exams |
USER PERSONA: Common Entrance Parent
Table 01: DEMOGRAPHICS
Data points | Answers for Common Entrance Parent |
Name | Common Entrance Parent |
Age | 30-55 years old |
Occupation | Varied (full-time, part-time, |
self-employed, stay-at-home) |
| Annual income GBP | £40,000-£200,000 |
| Marital status | Single, in a relationship, or married |
| Family situation | Living with a partner and children |
| Location | United Kingdom |
Table 02: USER DESCRIPTION
Row 1 | A parent committed to supporting their child through Common Entrance exams to gain entry into top UK independent schools. |
Row 2 | "I believe in giving my child the best education possible, and that starts with preparing them for the Common Entrance exams." |
Table 03: PSYCHOGRAPHICS
Data points | Answers for Common Entrance Parent |
Personal characteristics | Ambitious, driven, family-focused, proactive, resourceful |
Hobbies | Family activities, hobbies, reading, sports, community involvement |
Interests | Child's education, family wellbeing, parenting, community |
Personal aspirations | Successful children, strong family bonds, personal growth |
Professional goals | Career growth, work-life balance, personal development |
Pains | Time management, finding qualified tutors, balancing work and family |
Main challenges | Identifying suitable tutors, managing expectations, exam preparation |
Needs | Quality Common Entrance tutoring, flexibility, value for money, exam-focused teaching |
Dreams | Child gaining a place at a top independent school, successful and happy children |
Table 04: ONLINE BEHAVIOUR
Data points | Answers for Common Entrance Parent |
Budget | £35-£90 per hour, depending on tutor and subject |
Shopping frequency | As needed basis, typically 2-4 sessions per week |
Preferred research channels | Online tutoring websites, Common Entrance forums, reviews |
Online behaviour | Researching, comparing tutors, booking sessions, monitoring progress |
Devices used | Laptop, desktop computer, smartphone, tablet |
Search terms | Common Entrance tutors, local tutors, online tutoring, exam preparation |
Preferred Education and Science brands | Tutorful, MyTutor, First Tutors, Tutor Hunt, Keystone Tutors |
Triggers | Upcoming Common Entrance exams, child's academic needs, school recommendations |
Sales Barriers | High fees, scheduling conflicts, concerns about tutor quality |
Influencers | Friends, family, colleagues, school teachers, online reviews |
Preferred social media channels | Facebook, Twitter, Instagram, Pinterest, Common Entrance forums |
Preferred content types | Articles, video testimonials, exam preparation tips, reviews |
Typical number of hours studied | 2-4 hours per week for their child, depending on needs and progress |
Long term customer potential | Moderate, may continue using tutoring services for siblings or other exams |
Table 01: DEMOGRAPHICS (Common Entrance Parent)
Data points | Answers for Common Entrance Parent |
Name | Common Entrance Parent |
Age | 30-55 years old |
Occupation | Varied (full-time, part-time, self-employed, stay-at-home) |
Annual income GBP | £40,000-£200,000 |
Marital status | Single, in a relationship, or married |
Family situation | Living with a partner and children |
Location | United Kingdom |
