Shahid Lakha54 minutes 12, seconds readUSER PERSONA: GCSE StudentTable 01: DEMOGRAPHICSData pointsAnswers for GCSE StudentNameGCSE StudentAge14-16 years oldOccupationSecondary school studentAnnual income GBPN/AMarital statusSingleFamily situationLiving with parents or guardiansLocationUnited KingdomTable 02: USER DESCRIPTIONRow 1GCSE student striving for academic success, seeking online tutoring to improve performance and gain confidence.Row 2"I want to excel in my GCSEs, so I need a tutor who can help me understand difficult topics and achieve my goals."Table 03: PSYCHOGRAPHICSData pointsAnswers for GCSE StudentPersonal characteristicsAmbitious, diligent, curious, results-drivenHobbiesReading, sports, music, gaming, socialising with friendsInterestsSchool subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)Personal aspirationsAchieve high GCSE grades, gain acceptance to a reputable Sixth Form or college, personal developmentProfessional goalsObtain a fulfilling career, attend a top university, financial stabilityPainsDifficulty in understanding complex topics, time management, exam stress, peer pressureMain challengesBalancing school, extracurriculars, and personal life; achieving desired GCSE resultsNeedsPersonalised tutoring, effective study strategies, exam preparation, emotional supportDreamsAcademic success, fulfilling career, personal growth and happinessTable 04: ONLINE BEHAVIOURData pointsAnswers for GCSE StudentBudget£20-£50 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per monthPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsGCSE tutoring, subject-specific tutors, online tutoring, exam prepPreferred Education and Science brandsBBC Bitesize, CGP, AQA, Pearson, CollinsTriggersUpcoming exams, struggling in school, seeking better gradesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviewsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, TwitterPreferred content typesShort videos, interactive quizzes, infographics, blog postsTypical number of hours studied8-15 hours per week, may increase leading up to examsLong term customer potentialHigh, may continue tutoring through A-levels or recommend to friendsUSER PERSONA: Prospective UK Boarding School Student from OverseasTable 01: DEMOGRAPHICSData pointsAnswers for Prospective UK Boarding School Student from OverseasNameProspective UK Boarding School Student from OverseasAge11-18 years oldOccupationInternational school studentAnnual income GBPN/AMarital statusSingleFamily situationLiving with family in home countryLocationOverseasTable 02: USER DESCRIPTIONRow 1International student seeking entry to a prestigious UK boarding school to gain a world-class education and expand horizons.Row 2"I want to study at a top UK boarding school to experience a new culture, make global connections, and prepare for university."Table 03: PSYCHOGRAPHICSData pointsAnswers for Prospective UK Boarding School Student from OverseasPersonal characteristicsAmbitious, adaptable, open-minded, sociable, resilientHobbiesReading, sports, music, exploring new cultures, learning languagesInterestsSchool subjects, international relations, travel, arts, technologyPersonal aspirationsGain acceptance to a top UK boarding school, make friends from different backgroundsProfessional goalsAttend a leading university, secure a fulfilling career, contribute to global societyPainsAdapting to a new culture, homesickness, language barriers, competitive entry processMain challengesNavigating UK education system, maintaining grades, building a support networkNeedsGuidance on application process, language support, cultural adaptation, academic supportDreamsSuccessful integration, academic excellence, lifelong friendships, global impactTable 04: ONLINE BEHAVIOURData pointsAnswers for Prospective UK Boarding School Student from OverseasBudget£30,000-£50,000 per year for boarding school feesShopping frequencyOne-time decision, with occasional additional services (tutoring, etc.)Preferred research channelsGoogle, school websites, social media, online forums, education agentsOnline behaviourResearching schools, comparing boarding options, reading reviewsDevices usedSmartphone, laptop, tabletSearch termsUK boarding schools, top boarding schools, international student supportPreferred Education and Science brandsIndependent Schools Council, UKiset, The Good Schools GuideTriggersFamily decision, desire for global education, scholarship opportunitiesSales BarriersHigh fees, visa restrictions, cultural barriers, limited school placesInfluencersParents, teachers, friends, alumni, education agentsPreferred social media channelsInstagram, Facebook, Twitter, YouTube, local platformsPreferred content typesSchool promotional videos, testimonials, articles, virtual toursTypical number of hours studied10-20 hours per week, depending on home country education systemLong term customer potentialMedium, may return for university consulting or recommend to friendsUSER PERSONA: iGCSE StudentTable 01: DEMOGRAPHICSData pointsAnswers for iGCSE StudentNameiGCSE StudentAge14-16 years oldOccupationInternational secondary school studentAnnual income GBPN/AMarital statusSingleFamily situationLiving with parents or guardiansLocationWorldwide (excluding the UK)Table 02: USER DESCRIPTIONRow 1iGCSE student pursuing globally recognized qualifications, seeking guidance and support to excel in their chosen subjects.Row 2"I want to succeed in my iGCSEs and need a tutor who understands the international curriculum to help me reach my goals."Table 03: PSYCHOGRAPHICSData pointsAnswers for iGCSE StudentPersonal characteristicsAmbitious, diligent, curious, globally mindedHobbiesReading, sports, music, gaming, socialising with friendsInterestsSchool subjects, international affairs, personal interests (e.g., art, coding, dance)Personal aspirationsAchieve high iGCSE grades, gain acceptance to a reputable Sixth Form or collegeProfessional goalsAttend a top university, obtain a fulfilling career, financial stabilityPainsAdapting to an international curriculum, time management, exam stress, peer pressureMain challengesBalancing school, extracurriculars, and personal life; achieving desired iGCSE resultsNeedsPersonalised tutoring, effective study strategies, exam preparation, emotional supportDreamsAcademic success, fulfilling career, personal growth and happinessTable 04: ONLINE BEHAVIOURData pointsAnswers for iGCSE StudentBudget£20-£50 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per monthPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsiGCSE tutoring, subject-specific tutors, online tutoring, exam prepPreferred Education and Science brandsCambridge International, Pearson Edexcel, OxfordAQATriggersUpcoming exams, struggling in school, seeking better gradesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviewsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, TwitterPreferred content typesShort videos, interactive quizzes, infographics, blog postsTypical number of hours studied8-15 hours per week, may increase leading up to examsLong term customer potentialHigh, may continue tutoring through A-levels or recommend to friendsUSER PERSONA: A-Level StudentTable 01: DEMOGRAPHICSData pointsAnswers for A-Level StudentNameA-Level StudentAge16-18 years oldOccupationSixth Form or college studentAnnual income GBPN/AMarital statusSingleFamily situationLiving with parents or guardiansLocationUnited KingdomTable 02: USER DESCRIPTIONRow 1A-Level student focused on achieving excellent grades to secure university placement and future career opportunities.Row 2"I need to excel in my A-Levels to get into my dream university. A tutor can help me navigate challenging subjects."Table 03: PSYCHOGRAPHICSData pointsAnswers for A-Level StudentPersonal characteristicsAmbitious, diligent, self-motivated, goal-orientedHobbiesReading, sports, music, gaming, socialising with friendsInterestsSchool subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)Personal aspirationsAchieve top A-Level grades, gain acceptance to a leading universityProfessional goalsSecure a fulfilling career, contribute positively to societyPainsDifficulty in understanding complex subjects, time management, exam stress, competitionMain challengesBalancing school, extracurriculars, and personal life; achieving desired A-Level resultsNeedsPersonalised tutoring, effective study strategies, exam preparation, emotional supportDreamsAcademic success, fulfilling career, personal growth and happinessTable 04: ONLINE BEHAVIOURData pointsAnswers for A-Level StudentBudget£20-£60 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per monthPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsA-Level tutoring, subject-specific tutors, online tutoring, exam prepPreferred Education and Science brandsAQA, Edexcel, OCR, WJEC, CCEA, Cambridge InternationalTriggersUpcoming exams, struggling in school, seeking better gradesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviewsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, TwitterPreferred content typesShort videos, interactive quizzes, infographics, blog postsTypical number of hours studied10-20 hours per week, may increase leading up to examsLong term customer potentialHigh, may continue tutoring through university or recommend to friendsUSER PERSONA: IB StudentTable 01: DEMOGRAPHICSData pointsAnswers for IB StudentNameIB StudentAge16-19 years oldOccupationInternational Baccalaureate (IB) Diploma Programme studentAnnual income GBPN/AMarTable 01: DEMOGRAPHICS (Continued)| Marital status | Single || Family situation | Living with parents or guardians || Location | Worldwide |Table 02: USER DESCRIPTIONRow 1IB student committed to a holistic education, seeking guidance to excel academically and personally within the rigorous programme.Row 2"I need support to manage the IB workload and achieve high scores to secure a place at a prestigious university."Table 03: PSYCHOGRAPHICSData pointsAnswers for IB StudentPersonal characteristicsAmbitious, diligent, globally minded, creative, open to challengesHobbiesReading, sports, music, art, volunteering, socialising with friendsInterestsSchool subjects, international affairs, community service, personal interestsPersonal aspirationsAchieve top IB scores, gain acceptance to a leading university, personal growthProfessional goalsSecure a fulfilling career, contribute positively to society, global impactPainsRigorous workload, time management, balancing academics with personal life, exam stressMain challengesManaging IB requirements, achieving desired scores, maintaining personal well-beingNeedsPersonalised tutoring, effective study strategies, emotional support, time management skillsDreamsAcademic success, fulfilling career, personal growth and happiness, global impactTable 04: ONLINE BEHAVIOURData pointsAnswers for IB StudentBudget£25-£65 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per monthPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsIB tutoring, subject-specific tutors, online tutoring, exam prepPreferred Education and Science brandsInternational Baccalaureate Organization, Cambridge AssessmentTriggersUpcoming exams, struggling with coursework, seeking better gradesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviewsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, TwitterPreferred content typesShort videos, interactive quizzes, infographics, blog postsTypical number of hours studied15-25 hours per week, may increase leading up to examsLong term customer potentialHigh, may continue tutoring through university or recommend to friendsUSER PERSONA: Scottish Highers StudentTable 01: DEMOGRAPHICSData pointsAnswers for Scottish Highers StudentNameScottish Highers StudentAge16-18 years oldOccupationSecondary school student in ScotlandAnnual income GBPN/AMarital statusSingleFamily situationLiving with parents or guardiansLocationScotlandTable 02: USER DESCRIPTIONRow 1Scottish Highers student aiming for top grades to secure a place at a reputable university and future career success.RowTable 02: USER DESCRIPTION (Continued)| Row 2 | "I need a tutor who can help me excel in my Highers subjects so I can achieve the grades necessary for my future goals." |Table 03: PSYCHOGRAPHICSData pointsAnswers for Scottish Highers StudentPersonal characteristicsAmbitious, diligent, self-motivated, goal-orientedHobbiesReading, sports, music, gaming, socialising with friendsInterestsSchool subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)Personal aspirationsAchieve top Highers grades, gain acceptance to a leading universityProfessional goalsSecure a fulfilling career, contribute positively to societyPainsDifficulty in understanding complex subjects, time management, exam stress, competitionMain challengesBalancing school, extracurriculars, and personal life; achieving desired Highers resultsNeedsPersonalised tutoring, effective study strategies, exam preparation, emotional supportDreamsAcademic success, fulfilling career, personal growth and happinessTable 04: ONLINE BEHAVIOURData pointsAnswers for Scottish Highers StudentBudget£20-£50 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per monthPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsHighers tutoring, subject-specific tutors, online tutoring, exam prepPreferred Education and Science brandsScottish Qualifications Authority (SQA)TriggersUpcoming exams, struggling in school, seeking better gradesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviewsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, TwitterPreferred content typesShort videos, interactive quizzes, infographics, blog postsTypical number of hours studied10-20 hours per week, may increase leading up to examsLong term customer potentialHigh, may continue tutoring through university or recommend to friendsUSER PERSONA: Oxbridge Entrance Test StudentTable 01: DEMOGRAPHICSData pointsAnswers for Oxbridge Entrance Test StudentNameOxbridge Entrance Test StudentAge17-18 years oldOccupationSixth Form or college studentAnnual income GBPN/AMarital statusSingleFamily situationLiving with parents or guardiansLocationUnited KingdomTable 02: USER DESCRIPTIONRow 1Oxbridge hopeful seeking expert guidance to prepare for competitive entrance tests and secure a place at Oxford or Cambridge.Row 2"I want to succeed in the Oxbridge entrance tests, and I need a tutor who can help me master the required skills."Table 03: PSYCHOGRAPHICS| Data points | Answers for Oxbridge Entrance Test Student ||-----------------------|------------------------------------------------------------------------------------------------|| Personal characteristics | Highly ambitious, driven, intelligent, focused, persistent || Hobbies | Reading, sports, music, debate, academic clubs, socialising with friends || Interests | School subjects, extracurricular activities, personal interests, intellectual pursuits || Personal aspirations | Achieve top A-Level/IB grades, gain acceptance to Oxford or Cambridge, excel academically || Professional goals | Secure a prestigious career, contribute positively to society, become a leader in chosen field || Pains | High-stakes entrance tests, competition, time management, stress, self-doubt || Main challenges | Preparing for entrance tests, managing high expectations, balancing school and personal life || Needs | Expert tutoring, test preparation, interview coaching, emotional support, resilience building || Dreams | Academic success, attending Oxbridge, fulfilling career, personal growth and happiness |Table 04: ONLINE BEHAVIOURData pointsAnswers for Oxbridge Entrance Test StudentBudget£30-£70 per hour, depending on subject and tutor experienceShopping frequencyAs needed basis, typically 1-4 sessions per month, may increase during exam seasonPreferred research channelsGoogle, YouTube, social media, online reviews, recommendations from friendsOnline behaviourResearching, comparing tutors, booking sessions, interacting with peersDevices usedSmartphone, laptop, tabletSearch termsOxbridge tutoring, entrance test preparation, interview coaching, exam prepPreferred Education and Science brandsUniversity of Oxford, University of Cambridge, AQA, Edexcel, OCRTriggersUpcoming entrance tests, interview invitations, academic challengesSales BarriersHigh tutoring fees, scheduling conflicts, concerns about tutor qualityInfluencersTeachers, peers, parents, online reviews, successful Oxbridge studentsPreferred social media channelsInstagram, Facebook, Snapchat, TikTok, Twitter, LinkedInPreferred content typesShort videos, interactive quizzes, infographics, blog posts, webinarsTypical number of hours studied15-25 hours per week, may increase leading up to exams and interviewsLong term customer potentialHigh, may continue tutoring through university or recommend to friendsData pointsAnswers for Oxbridge Entrance Test StudentPersonal characteristicsExceptionally motivated, intellectually curious, resilient, detail-oriented, adaptableHobbiesReading, academic clubs, debate, sports, music, volunteering, socialising with friendsInterestsSchool subjects, extracurricular activities, personal interests, intellectual challengesPersonal aspirationsAchieve outstanding A-Level/IB results, secure admission to Oxford or Cambridge, excel academicallyProfessional goalsPursue a prestigious career, make a positive impact on society, become a leader in chosen fieldPainsPressure to excel in entrance tests, competition, time management, stress, self-doubtMain challengesPreparing effectively for entrance tests, meeting high expectations, balancing academics and personal lifeNeedsSpecialised tutoring, entrance test preparation, interview coaching, emotional support, resilience-building strategiesDreamsAcademic success at Oxbridge, fulfilling career, personal growth, and happinessTable 01: DEMOGRAPHICSData pointsAnswers for BMAT/LNAT Etc.